Guide to Marketing Your Laundromat

 They days are gone when laundromats are getting good business because of existence. Today’s business environment, business owners have to actively work on marketing especially digital marketing. Every business require new customer and retention of customer is only possible with awesome service. Laundry business is different kind of business where business owners have to target the student studying in local university and professional working there. The influx of savvy business owners and sophisticated investors who are willing to invest capital, technology, and systems into their laundry businesses requires laundromat owners to professionalize their laundromats.

Marketing your business service is not spending it and investment. If you will not promote your business than who will else do it for you. Make no mistake, marketing your laundromat will be an investment. You’ll have to invest money, time, and energy learning how to effectively draw new customers into your operation. Even if you outsource it, marketing is not an entirely passive endeavor.

Laundromat marketing promotion is a very challenging job. It requires separate attention and funds. However, before you invest in marketing your laundromat, there is something critical that you MUST DO FIRST!

Pretend with me that you own a laundromat and invest money into marketing in order to draw in new customers. And, low and behold, it works! New customers come in! But… when they do, the laundromat is dirty, a few machines are broken down, a homeless person is sleeping on a bench, it smells a little funny, and the attendant sits on their phone and ignores them when they walk in.

Let me ask you, did your marketing work? Well, yes and no. Yes because you got someone to come to your business. But no because they probably will never come back and, even worse, they will probably tell other people not to go to your laundromat.

I tell you this technically fictional (although all-to-common) story to illustrate the importance of making sure your business is ready for customers before you spend the time, money, and energy to bring more in. Take care of what you have first, and then, once you’re proud of what you have, invite others in with your marketing efforts.

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