Revive your laundry promotion strategy in 2022
It’s safe to say that 2020 and 2021 years are no one wanted to remember because it has changed the entire business strategy and goals. Now small business owners are in mode of recovery. What should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19? There are several questions one should ask before going ahead with marketing. In Laundry business there are some old facts that has changed in the year 2022. Old truth was Know your customer and now that has become Knowing your customer segment. The Covid situation reinforced what we already know that our service should communicate with local in normal practice terms. Beyond geography, we have learned marketing messages need to be personally relevant, aligned to an individual’s situation and values, as opposed to demographics, such as age and gender. Utilizing the customer segment is key to success for laundry promotion strategy . Old truth is you ar...